Use a Rhyme, Win Each Time

Much as we don't like to admit it, we're affected by slogans, by bumper-sticker rhetoric.

A short slogan with a rhyme may be the most potent approach. Examples:

If the glove don't fit, you must acquit. (Johnnie Cochran on behalf of O.J. Simpson)

Mend it; don't end it. (Bill Clinton on behalf of welfare)

I like Ike (Eisenhower-for-president slogan.)

An apple a day keeps the doctor away.

Then there are the product slogans:

Tough-actin' Tinactin (athlete's foot remedy)

Ace is the place (hardware stores)

It takes a lickin' and keeps on tickin' (Timex watches)

The quicker picker-upper (Bounty)

Don't get mad; get Glad

Winston tastes good like a cigarette should.

Pop, pop, fizz, fizz. Oh what a relief it is. (Alka-Seltzer)

So when you're trying to promote something, whether it's your kid running for office ("It's a sin if Lynn doesn't win,") you and your beloved putting aside money for the wedding ("Honey Money") or you're naming your pizza joint, "Eatsa Pizza," come up with a slogan that rhymes--it'll enhance your chance. Invest in rhyme; the results are sublime. Use a rhyme; you'll win each time.