"Why Can't I Get Hired?!" Help for the discouraged job seeker

So often, my clients apply for jobs they feel well qualified for, apply solid tactics in writing the cover letter, including collateral material, and in the interviews, follow-up, and references. They're optimistic and then, they don’t get the job. And that occurs in job application after job application.

Not infrequently, they learn of who got the job and are shocked or angry: “That person was far less qualified than I am!”

What’s a good job seeker who’s constantly passed over to do?
I offer help in my PsychologyToday.com article today.