Thursday, December 12, 2013

The Greatest Publicity Stunt of All Time?

This is  the greatest publicity stunt I've ever seen! I believe WestJet will reap 1,000 times its cost in new business---and as far as I'm concerned, it's just fine. When deciding among two similarly priced and scheduled flights, this would make me choose WestJet.

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2 comments:

  1. AnonymousDecember 13, 2013 at 2:03 PM

    Absolutely excellent marketing. Great world wide exposure for a mere pittance.

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  2. STDecember 14, 2013 at 2:10 PM

    This brought tears to my eyes.

    Maybe everyone deep down wants someone to understand them enough to know what they want from Santa. :)

    (Of course, I still don't own a big screen TV, believe it or not. My 27" tube works just fine!)

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