This is the greatest publicity stunt I've ever seen! I believe WestJet will reap 1,000 times its cost in new business---and as far as I'm concerned, it's just fine. When
deciding among two similarly priced and scheduled flights, this would
make me choose WestJet.
Thursday, December 12, 2013
Subscribe to:
Post Comments (Atom)
2 comments:
Absolutely excellent marketing. Great world wide exposure for a mere pittance.
This brought tears to my eyes.
Maybe everyone deep down wants someone to understand them enough to know what they want from Santa. :)
(Of course, I still don't own a big screen TV, believe it or not. My 27" tube works just fine!)
Post a Comment