Philosophies of Pricing: Options for private practitioners

“How much should I charge?” I’m often asked that by clients who are or are contemplating going into private practice.

Of course, it varies with the situation, but I typically explain three philosophies of pricing and ask them to choose the one that feels right. I describe them, including why I don't offer a sliding scale in my Psychology Today article today.

Private Practitioner, Is it Time for a Change?

Despite the coronavirus pandemic, some private practitioners are doing just fine. But for others, the pandemic can be a tipping point: Is it time to refocus your practice: get more skills, work for someone else, change locales, even leave the profession? Perhaps my Psychology Today article today will help you gain clarity.

Marketing Your Private Practice in the Time of Coronavirus

Many private practitioners’ caseload has lightened because of the coronavirus pandemic, but if your decline is large or if your practice wasn’t full before the pandemic, the virus could have a silver lining for you: Perhaps it’s a wake-up call to take a hard look at why: Are you not sufficiently effective or likeable? And/or is it a marketing problem? I offer suggestions in my Psychology Today article today.

Should You Be in Private Practice? A debate

Being in private practice is appealing because you retain control and profits and you needn’t convince someone to hire you. But you need to market until your practice is full, something that many counselor-types are averse to. 
How might you decide? 

Perhaps the  debate I offer in my PsychologyToday.com article today will help.

Money and Private Practice

Many helping professionals worry about going into private practice: All the motivation, all the expenses, all the structuring are on you. And it can be lonely. From a practical standpoint, particularly worrisome is the money: Will I earn enough? 

My PsychologyToday.com article today offers some thoughts on making that happen.

A Psychotherapist Needs More Clients: A mock career counseling session

My PsychologyToday.com article today offers a  mock career counseling session  applicable to anyone running a small business.

A Psychotherapist Wants to Succeed in Private Practice: A mock career counseling session

My PsychologyToday.com article today offers a mock career counseling session in which a newly minted psychotherapist is contemplating starting a private practice.

This is the second in a series of mock career counseling sessions. The first involved a beleaguered psychology department chair.

Starting and Succeeding in Private Practice

Even though the unemployment rate is the lowest in 50 years, many people are attracted to self-employment. 

A particularly intriguing type of self-employment is a private practice. Whether you’re a mental health professional or a doctor, lawyer, architect, etc., many people prefer the autonomy and control of private practice over having to play by the rules and politics inherent in organizations. 

But starting and succeeding in a private practice can feel daunting. I hope my PsychologyToday.com article today will help.

Marketing Your Practice

Sometimes, a less competent practitioner gets more clients a more competent one. Often, the answer lies in marketing. My PsychologyToday.com article today offers tips that have helped my clients obtain more clients.

The Perfect Office Creating an optimal environment for your practice.

If you see clients, whether as a psychologist, lawyer, financial planner, whatever, you, of course, want your clients to feel comfortable and to trust you. Of course, nothing takes the place of kind competence but how you set up your office can get you off on the right or wrong foot.

In my PsychologyToday.com article today, I describe how I set up my career counseling office. You might well not want to or be able to do all I’ve done but I hope that you’ll find at least something of value. 

HERE is the link.