Yet when I went to Sephora, which has an incredible collection of fragrances, I saw only a couple that were all-natural. And when I googled "All-natural fragrances," there were limited options. Example.
I believe a well-marketed, delicious-smelling, all-natural fragrance, made of carefully crafted blends of organic lemon, orange, tuberose, and other fragrant flowers and fruits could be a terrific seller, even a category killer. Not to worry that there are a few already out there--there are hundreds of non-natural fragrances out there that have millions of dollars in sales.
I'd call it: O. (evoking orgasm and The Story of O, as well as organic.)
Because it wouldn't include chemical preservatives, customers would need to replace it frequently, which, of course, would be good for sales.
Whaddya think?
