Creating Ads We'd Be Glad to See

We might tolerate or even like ads more if they were well matched to what we’d actually buy and love--Not everyone needs to see a Viagra ad.

Cambridge psychology PhD student Sandra Matz attempts to infer your personality from your digital footprint, for example, your Facebook Likes, and then create ads for products and services likely to make you happy.

Sandra was named one of Pacific Standard's 30 Top Thinkers Under 30 and one of DataIQ's 100 most influential people in data driven marketing. She is my Up-and-Comer interview today on PsychologyToday.com.