Saturday, June 16, 2012

Low-Risk, High-Potential Businesses You Can Start

Here's another adaptation from my new book, How to Do Life: What they didn't teach you in school.

This is an excerpt from the section on starting a business.

Some of you might prefer watching me paraphrase the section while others would just rather read the text. If you're the latter, just scroll down and you'll see the transcript.

Here's the transcript:

Consider running a business that doesn't require the cost of a storefront, for example: Help people write their relationship ads mobile auto repair or detailing, write e-books on hot topics found on, or do niche coaching--for example, dating, money, menopause, end-of-life..

I especially like cart and truck businesses: the costs are low and, with some effort, you can get a great location. Why not locate a cart or truck selling coffee and dessert, soup, scarves, or gift baskets of soaps or gourmet sandwiches and salads: next to a train station, stadium, supermarket, movie theater, office high-rise, or other high foot-traffic area?

Cart and truck businesses require minimal rent, offer high profit margin, are simple so there's less to go wrong, and aren't fads: Coffee, soup, scarves,  nor soap are going out of style.

Worry that a single cart or truck won't make enough money? Once you have your first one working well, simply clone it in other locations until you've made all the money you need. But don't get greedy and have too many branches: it'll be tough to maintain the quality.

Are worried about a cart or truck business's lack of status? You can, for example, tell people you're the president and CEO of the Central Cappuccino Corporation, with branches throughout Chicagoland.

As I said, that's a little excerpt from my new book, How to Do Life: What they didn't teach you in school. The book offers not-obvious yet important ideas on career, relationships, physical health, emotional health, education, even life's big questions. I hope you'll check it out on Amazon.

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