"Black Friday” is the latest marketing ploy to get you to buy more than you need or even, unnudged, want.
Yet, like lemmings, millions of Americans will trot out, or should I say crawl out given the likely traffic and parking problems, to the mall to get the “bargains.” Of course, only a tiny percentage of most stores’ items are much less costly than after Black Friday. And the odds are even tinier that one of those items is what you really want. So if you’re lucky and they haven’t run out of those “bait” items in your size and color, it’s misleading to say you “saved” anything. You’ll probably spend good money on something other than what you really wanted or maybe didn’t want at all---Do you really need yet another pair of shoes, even if it is half off the likely inflated regular price?
So, might it be time to create a new post-Thanksgiving tradition, a more colorful and rewarding alternative to Black Friday? In my PsychologyToday.com article today, I propose 17.