Even good psychotherapists (and advertisers) have a hard time getting people to change. It’s been said that it takes six to nine exposures to an ad to get someone to change their brand of toilet paper!
So, there are no magic pills yet. Best we can do, in our own lives and in trying to shepherd others to change, is to have a toolkit of interventions to draw from. My PsychologyToday.com article today describes four widely used ones.
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