Thursday, September 30, 2010

A Business Idea: All-Natural, Organic Perfume

The ingredient list on perfumes scares the health-conscious, not to mention those with "chemical sensitivities."

Yet when I went to Sephora, which has an incredible collection of fragrances, I saw only a couple that were all-natural. And when I googled "All-natural fragrances," there were limited options. Example.

I believe a well-marketed, delicious-smelling, all-natural fragrance, made of carefully crafted blends of organic lemon, orange, tuberose, and other fragrant flowers and fruits could be a terrific seller, even a category killer. Not to worry that there are a few already out there--there are hundreds of non-natural fragrances out there that have millions of dollars in sales.

I'd call it: O. (evoking orgasm and The Story of O, as well as organic.)

Because it wouldn't include chemical preservatives, customers would need to replace it frequently, which, of course, would be good for sales.

Whaddya think?


Anonymous said...

I think it's very interesting that you're using the Story of O as a touchstone.

Jeffrie said...

Nowadays, when most people think "O," they think "Oprah." You may want to call it something else.

Anonymous said...

I think it's a great idea. But it seems pretty expensive to develop.

Wouldn't you need to get FDA approval for such a consumer product, which means you would need to have animal testing done? Or not animal testing, since that goes against the whole organic movement, but rather some type of testing.

Is there a way around that?

Marty Nemko said...

Yes, FDA approval is required. No animal testing is required for non-medications. There are completely different rules governing medicines and cosmetics.

pheromone cologne said...

Its sounds interesting this organic perfume I like it. Anyway, will certainly visit your site more often now.


Alfred Siliano, electronic contracts said...

I guess this kind of business idea is a business that you can start inexpensively. It can be started immediately if you already have the equipment. Great post!


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