There are new factors, all internet-based:
- Employers will google you. If there's something you've posted that you don't want prospective employes to see, take it down. If someone else has written something unfairly negative about you, see if you can get him to take that down.
- Be sure your LinkedIn profile is complete, including an engaging headshot.
- CareerSonar ranks all jobs available online by the strength of your connections on Facebook and LinkedIn. That makes it easy for you to know when to try to get a connection to try to help you.
- Glassdoor.com makes it easy to dig up the straight scoop on what it's like to interview with and work for a specific employer.
- It can't hurt to make some smart posts on a blog, Twitter, or LinkedIn forum.
- You might create a website containing a portfolio of your work
- If you're camera-friendly, post a YouTube resume or you explaining something you're expert in.
- You might try posting a Twesume: a 140-character resume on Twitter. Employers like to screen fast and many are looking for social-media-friendly applicants. Sample: Tech PR pro. 16+ years experience both in-house & agency. Looking in LA.
- You can also use Twitter to try to get leads, for example,