Job seekers nor employers trust the hiring process.
A good candidate may worry that unless s/he gift-wraps herself in infographic or video resumes, fully primped interview coaching, and a professionally massaged resume, s/he'll lose out to a less competent but more packaged candidate.
Employers worry that resumes, cover letters, and interview responses
may more reflect the candidate's willingness to dissemble and/or spend
money on a hired gun than on the candidate's competence to do the job.
And everyone gets good references but in too many cases, the accolades
Job seekers that truly would be competent at their target job can offer themselves up in a way that will be more compelling. I describe that approach in my PsychologyToday.com article today.