That has worked better for my clients in the past than it is working today. These days, I've had clients send compelling pitches to dozens of employers and get very few responses and the few that respond say no or give a meeting but it doesn't lead to a job.
Why is cold contact working less well today? I believe these factors are at play:
- Bosses are busier than ever.
- Hiring is slow overall in our jobless non-recovery. If an employer is going to hire, s/he'd rather hire a friend, someone referred by a friend or colleague, or cast a wide net and choose the best person among hundreds of applicants. It's cheap and easy to do so.
- Affirmative action hiring procedures are being followed more strictly: employers are ever more often precluded from hiring the person s/he wants without going through a closely monitored hiring process involving many interviewers.
- The employer believes that if a person is pitching himself, s/he can't be that good.
- The employer believes s/he wouldn't be getting the best candidate because s/he's not picking from a broad range of people, as s/he would if s/he placed an online ad and/or emailed current employees to ask for recommended candidates.