Saturday, January 29, 2011

Interview Someone: A Great Way to Create a Connection

You can quickly convert a stranger into a solid connection by interviewing them for publication.

One way to do that is to ask the editor of a trade publication if they'd publish an article based on your interviews with a few industry heavy hitters on a topic du jour that's of interest to you. One editor will likely agree.

Even bigwigs like to be interviewed for a publication, so you'll likely get one-on-one time with a handful of high-level people you'd otherwise have a hard time accessing. And at the end of the interview, you can ask for some career advice or even if there might be a job opportunity working for him. At minimum, the interview will give you valuable information you can use to enhance your career, for example, in job application cover letters and interviews.

I just learned of another way to get to interview bigshots, indeed anyone, without needing to convince an editor of a publication to publish it. It's an internet radio show.

According to Michael Surkan, it's easy to set it up. Lest I be accused of not practicing what I'm preaching, I haven't done it because I have terrestrial radio shows on KGO-AM (ABC-San Francisco) and KALW-FM (NPR-San Francisco.)

Here's how Surkan recommends you do it:

1. Pick someone you want to interview. Maybe it's a target employer you found on LinkedIn. Or someone you met at a party: "Hey, would you like me to interview you for my Internet radio show? I'll email you the link, afterwards." And it probably couldn't hurt to ask your boss if s/he'd like to be interviewed.

2. Download the free Skype software. Then click Tools, then Extras, then Pamela to download the free plug-in that enables you to record your interviews. You'll need a USB headset microphone. Here are reviews of them.

3. Use freeware such as RecordForAll or the more sophisticated Audacity to delete any flubs or weak parts and/or add a music bed: that's music that plays underneath your intro and outro.

4. Post the interview on your website or blog. You can easily set up a blog for free in just a few minutes on Blogger (this blog's platform) or on the more sophisticated WordPress.

5. Email your interviewee the link to the interview. You might ask if s/he'd like you to write a recommendation on their LinkedIn profile.

Whether it's a print or radio interview, it's a potent and fun way to create a relationship.

For more on how to create an Internet interview , here's an interview with Michael Surkan. Ironically or perhaps as indicator that podcasting isn't quite that easy, it's in text, not audio!

1 comment:

Mikhail said...

I am thrilled that Marty finds my ideas on podcasting to get a job useful. I've made close to 200 podcasts in the last year and a half and I have now helped several other people make podcast shows of their own so I KNOW this works.

Here is a short video that outlines my ideas:

If Marty is interested in learning more about this I would be delighted to chat with him.


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