Much as we don't like to admit it, we're affected by slogans, by bumper-sticker rhetoric.
A short slogan with a rhyme may be the most potent approach. Examples:
If the glove don't fit, you must acquit. (Johnnie Cochran on behalf of O.J. Simpson)
Mend it; don't end it. (Bill Clinton on behalf of welfare)
I like Ike (Eisenhower-for-president slogan.)
An apple a day keeps the doctor away.
Then there are the product slogans:
Tough-actin' Tinactin (athlete's foot remedy)
Ace is the place (hardware stores)
It takes a lickin' and keeps on tickin' (Timex watches)
The quicker picker-upper (Bounty)
Don't get mad; get Glad
Winston tastes good like a cigarette should.
Pop, pop, fizz, fizz. Oh what a relief it is. (Alka-Seltzer)
So when you're trying to promote something, whether it's your kid running for office ("It's a sin if Lynn doesn't win,") you and your beloved putting aside money for the wedding ("Honey Money") or you're naming your pizza joint, "Eatsa Pizza," come up with a slogan that rhymes--it'll enhance your chance. Invest in rhyme; the results are sublime. Use a rhyme; you'll win each time.