From the beginning, he reaped the benefits of his attractive face:
“What a cute baby!” Although average in intelligence and personality,
from kindergarten on, he was ever in the “in” group. When hormones
kicked in, the benefit grew. Without effort, girls would twirl their
hair, tilt their head, and hold out their budding breasts.
In
interviews for college, his interviewers fell prey to the
well-documented bias toward good-looking people and he was admitted to
surprisingly august institutions—with a bigger discount (colleges prefer
to call it “scholarship”) from the inflated sticker price.
His
unearned interviewing edge extended to job interviews. Before even
graduating from college, he got three offers for well-paying sales
positions—Alas, we are more likely to buy from a Pretty Person. One
offer was in pharma sales. His job would be to convince doctors to
prescribe more of the company’s drugs. Another was to sell enterprise
suites: complicated software the purpose of which is to get more
customers to part from their money. The third offer was to sell medical
devices. Because they require shorter time than do drugs to get FDA
approval and the profit margins are eye-opening, many entrepreneurs
wanting to capitalize on the aging Boomers, develop devices.
He
accepted the medical-device job because it had the highest income
potential, even though he was to sell only to SMBs. (Our ever longer
entitles, emblematic of our ever more complex society, encourages more
abbreviations. In this case, Small to Medium-Sized Businesses distilled
to SMBs.)
Now, he could woo women not just with his pretty face
but with a luxury-affording income. So he received myriad expressions of
romantic interest, subtle and otherwise. For example, there was the
FedEx box from a stranger. When he opened it, a card lay atop the tissue
paper that concealed its contents. It read, “Love Kit.” He pulled back
the tissue and there was a sexy nightgown. Beneath that was an 8x10 of
an alluring woman wearing it. Beneath was her phone number.
Through his 30s, his looks kept aloft his lifestyle of luxury and women despite his otherwise unexceptional self.
But
time waits for no one and as his face aged, his 40s saw a decline in
sales and romantic interest. For example, in earlier years, in walking
down the street, beautiful women who were staring ahead to avoid
unwanted attention, would often bore into his eyes with a melting smile.
Now, the women stay eyes-front He had become invisible.
Having
been able to skate on his luxuriant hair and symmetrical features, he
had made little effort to develop himself. So his personality and sales
skills remained in arrested development. Consistent with a person who
had always tried to buy his way into happiness, he deliberated between a
facelift and investing in psychotherapy and an MBA in marketing. Natch,
he chose the facelift.
Tuesday, December 26, 2017
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6 comments:
The links to this article and the 12/25 article don't work.
Alas, Psychology Today decided to depublish them.
Im glad to have found this post as its such an interesting one!
I am always on the lookout for quality posts and articles like this!
I suppose im lucky to have found this! I hope you will be adding more in the future
Just want to say your article is as surprising.
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