Showing posts with label rhetoric. Show all posts
Showing posts with label rhetoric. Show all posts
Wednesday, October 26, 2016
Tools of Influence: Excerpts from influential speeches that demonstrate powerful rhetorical devices
In my PsychologyToday.com article today, I offer another approach. From 200 of the most influential speeches of modern times, I selected 11 excerpts that brilliantly illustrate a powerful rhetorical device.
And above is the YouTube video of me performing those excerpts.
Labels:
influence,
persuasion,
rhetoric
Sunday, March 20, 2016
Writing and Speaking to Effect Change
Like most counselors and how-to writers, my goal is to help people improve their lives.
In recent months, I've revised my approach to writing my Psychology Today articles.
I recognize that these changes may reduce my credibility but I hope the articles are more helpful.
In my PsychologyToday.com article today, I explain the thinking behind the changes in hopes that it will help you to be a more effective change agent, whether you're thinking or speaking.
In recent months, I've revised my approach to writing my Psychology Today articles.
I recognize that these changes may reduce my credibility but I hope the articles are more helpful.
In my PsychologyToday.com article today, I explain the thinking behind the changes in hopes that it will help you to be a more effective change agent, whether you're thinking or speaking.
Friday, March 19, 2010
The Most-Time Effective Way to Create Change?
It seems to me that the most time-effective way to create change is to create a memorable slogan--what I call, bumper-sticker rhetoric. Examples:- Mend it; don't end it (welfare.)
- Civil rights. (rather than, for example, taxpayer cash and human redistribution of resources based on race and gender.)
- Go green. (rather than impose great costs for highly uncertain benefit.)
- What would Jesus do?
- Glenn Beck (and Joe Wilson and any outspoken conservative) is "a nut job" or "wing nut."
- Got milk?
- Perhaps most potent: Change. (That helped get Obama elected despite his being inexperienced and a hard leftist.)
- What are you worth? Score every hour of the last day or week (or longer) from -100 (a drug dealer) to +100 (trying to cure cancer). What's your average score?
- One-minute taxation. Enter your gross income and assets at irs.gov. Your total annual tax is deducted from your checking account. All other taxation (sales, tolls, state income, etc.) are eliminated.
- There are four widows for every widower. Fund men's health.
- Reverse discrimination means worse products and services for everyone.
- Is it cost-effective to try to cool the planet? Demand debate.
- K-16 on YouTube--so all students can always have America's best teachers.
Labels:
bumper sticker rhetoric,
messaging,
rhetoric
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