Online Ratings: Giving them, getting them

My Psychology Today article today offers suggestions on how to make the most of this ubiquitous tool, whether you're giving reviews or getting them.

Perhaps especially because of COVID, businesses and, yes, nonprofits are especially eager to get you to part with your money. A previous post discussed some of their tactics.

Here, recognizing that it may be easier to recognize a hypey word or phrase than a tactic, my Psychology Today article today offers are some words that warrant caution before pulling out your credit card.

7 Things That Puzzle Me: On motivation, materialism, misandry, and more.

Even at my ripe-old age of 69, I’m still puzzled by a number of things: on motivation, materialism, misandry, and more. I describe them in my PsychologyToday.com article today.

Buying a Car: Lessons in being a savvy consumer in all large purchases.

In my PsychologyToday.com article today, I describe how I just bought a new car. It offers lessons not just on buying a car but on making any large purchase.

Creating Ads We'd Be Glad to See

We might tolerate or even like ads more if they were well matched to what we’d actually buy and love--Not everyone needs to see a Viagra ad.

Cambridge psychology PhD student Sandra Matz attempts to infer your personality from your digital footprint, for example, your Facebook Likes, and then create ads for products and services likely to make you happy.

Sandra was named one of Pacific Standard's 30 Top Thinkers Under 30 and one of DataIQ's 100 most influential people in data driven marketing. She is my Up-and-Comer interview today on PsychologyToday.com.