Friday, August 8, 2014

The Personal Slogan: A low-risk way to improve your life.

Slogans have power over us: Think how many people bought BMW because it is “the Ultimate Driving Machine,” chose Energizer over Duracell batteries because “it keeps going and going and going,” flew United because it “flies the friendly skies.” ate Wheaties because it’s "The Breakfast of Champions,” rented from Avis because “We Try Harder” and insured with Allstate because “You’re in good hands with Allstate.”

If you develop a customized slogan to motivate you toward a personal goal, who knows, it may help you achieve it. It certainly won't cost you anything. My PsychologyToday.com article walks you through a little process for creating your personal slogan.  

HERE is the link.

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